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Community for science fiction and fantasy author/artist M.C.A. Hogarth.
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November 16, 2021
More Kickstarter Business: Audiobooks

@SheltieMum asked about using Kickstarter to finish off the last of the Amulet Rampant audiobook, and my answer started getting so long (and crunchy!) that I thought I'd make it a general post. It exposes a lot of my thinking about how to assess profitability and risk, which may or may not be helpful.

The short answer: I'm not planning on using Kickstarter to raise the money to finish the PG3 audiobook, because I can't think of a way to do it that would make me money.

This is important because I can no longer do projects 'for the love.' Everything needs to pay me as well as anyone else. And audiobooks are always 'for the love.' I've made a profit off exactly one of them, thanks to the enormous Bookbub that ran on Earthrise... and even then, the audio sales paid off only the cost of that book's production, and part of Book 2. (That was a 17,000-unit sale month, so you can understand the scales required for a return on investment.)

But I ran the numbers, because it's better not to trust your gut when there are numbers are involved.

  • Every finished audio hour costs around $200 that I give directly to the narrator. And that's to sell direct. If I want to sell at retailers it's closer to $375 an hour.
  • After the audiobook is finished, I can HOPE to see one copy of it sell a month. (My average for all 30ish of the audiobooks I have is around 5 copies a month. That's not 5 copies of each title, that's 5 copies in total, despite having 30 titles).

So I make no money on the audiobook after it's at retail, functionally. We still have over half of the book to go, which gives me another 6 to 7 hours to buy... call it, conservatively, if I don't want the 'for sale at retailers' option, about $1250. I'd have to bump it up to $1750 to cover taxes and fees and fulfillment of prizes. So, say a $2000 Kickstarter... which would pay the NARRATOR. Not me. If I wanted to profit at all off it, I'd probably have to double the pricetag, particularly since I won't make almost any money at retail so this is the only profit I'd ever make off the audio edition unless some unicorn fell from the sky.

Now we're up near $4000, just to fund the audio edition of an older book most people already have. This is important because it limits the attractiveness of my prizes. Most readers will have e-editions of a book that's been available for years, and probably also paperbacks. Signed/doodled paperbacks of this book could be purchased on Etsy, so no guarantee those will have enough takers. Since I build my Kickstarters to use a limited number of premium prizes to make the full amount, you can see how not having access to even one of those premium prizes guts my chances of making the goal. With all my typical prizes already reduced in value, that leaves me with only the audio as a new prize, and as you can guess from the sales figures, I don't have a ton of audio 'readers.'

Which is not to say I couldn't try it, but this is the point I go into the historical data. I've run two audio-edition KSes, and both were anemic performers. The Heir audio campaign only made $1864 (which meant that I had to pay the remaining price tag on the narration... we didn't hit the stretch goals that would have paid for all of it). And the Vow and Wings audio, which was a combined KS, only made $2570. Waaaay under the amount I needed to get both narrations paid in full. Just as with the first, I paid out of pocket to finish them off.

It's possible that these did poorly because they were for my fantasy series, but the PG series doesn't sell much better in e-edition than that fantasy series. So while two Kickstarters don't provide a lot of data, if I combine it with my analysis of my audio sales at retailers, I conclude that audio editions aren't compelling to my current audience... neither as products, nor as Kickstarters.

If I had the budget for vanity projects, I'd commission the remaining hours of Amulet Rampant in a heartbeat, out of pocket... I had been, in fact, since the donations so far haven't covered the price tag for the half of the book we've finished. If I could afford to do for-fun projects, I'd see it done. But for the foreseeable future every single thing I do has to have a good chance of making a profit, and projects that I know won't, I can't greenlight. :/

We could buy lottery tickets? I'd totally do it if I won the lottery! And if you gave me some of your lottery money, I'd plow it into all the audio you could request.šŸ™‚

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October 27, 2021
Cursive Practice Video, to Relax

Or at least, I intend it to be relaxing. Hopefully it delivers.
4:22 minutes

Materials:

00:04:27
Overview of the First Oil Paint Experiment

In which I talk about the paper, the paint, and the experience of oils versus gouache. Fun stuff, will do more.

Thank you Locals supporters! Your contribution to my art war chest here is what's powering these experiments and videos. For now I'm keeping them public but I may start doing some subscriber-only videos if you all are interested.šŸ’–

00:03:35
Video Review: Oil Painting Papers

My initial review on receipt of the three oil paper products I ordered: the Canson pad, the Rembrandt block, and the Arches single sheets.

00:01:54
November 09, 2021
Alysha Misc

Thanks for your comments yesterday on the business post... all very provocative, in a good way. I'll try to respond to all of them today.

Some Alysha misc now, since I'm gearing up for the results of the Kickstarter!

Petrov is giving away coupon codes for every book in the Alysha series (and has some leftover coupons for Marda and the business book). You can pick those up here (and please do! The books are bought already, someone should use them!) https://twitter.com/PetrovNeutrino/status/1457344535843987461

Our own @JudasComplex sent along a sample of the Faith in the Service audiobook, which I've attached for your delight! I... haven't had a chance to listen to it. Don't ask me about my past week and a half or so. Putting it here will guarantee I get to it.

After hearing the amused comments during the livestream, I went ahead and added all the ship type illustrations I have inked from the 90s to the wiki. Glory in the rampant adorableness of their anthropomorphic stylings! See those ...

Alysha Misc
The Jaguar's Heart 7: We Are Not a Monolith

A little comedy today, at least in the link. Transcript follows.


Hi, all. Welcome to this episode of The Jaguar’s Heart.

A while back I was introduced to a comedy sketch about Cuban coffee by a Mexican comedian, Gabriel Iglesias. ( The sketch begins with him greeting all his fellow Latinos and then backing up to say ā€˜but we’re all different, aren’t we’ which is a segue into a demonstration of how different Hispanics speak Spanish.

It is hilarious. First, because I am a Spanish speaker and a linguistics hobbyist, and his portrayal of various accents resonated with my experiences in trying to make sense of them myself… Not always easy, since from culture to culture, slang and accent are often totally different (and sometimes grammar! Spaniards use a grammatical construct that has died out in many other Spanish-speaking countries, the plural ā€œyou.ā€)

I also loved it because the Cuban coffee part is real. I grew up with Cubans. I know how we are....

The Jaguar's Heart 7: We Are Not a Monolith
The Jaguar's Heart 6: Hatespeech

One of the most common things I hear (and say) right now is "the asymmetry is the story." Here's one about how none of us are innocent of the sins we hate in others.


Hi, all. Welcome to this week’s episode of The Jaguar’s Heart.

It’s been weeks since the Baen’s Bar incident and I’m still thinking about it... because the longer I do, the more I feel, overwhelmingly, that it’s obvious that the problem is deeper than ā€œthis forum was saying stuff that offended us.ā€ We have to back up to the glaring fact that people on opposite sides no longer consider each other human. Nothing I say will matter because the people disagreeing with me don’t think I’m human. They have denied my humanity; they have not bothered to listen to my beliefs, or have fake-listened to them in that way that people do when they’re so ready to prove you wrong that they’re only using your speech to provide talking points for their own ideas.

We have forgotten how to listen.

Increasingly, we have also ...

The Jaguar's Heart 6: Hatespeech
December 23, 2025
Back in Time Tuesday: Theme

I found this holiday sketch from 2015 while looking for something else, and thought... well, yes. :)

Merry Christmas and happy holidays, all! I hope the spirit of the season is healing your hearts and raising your chins to face a fresh year, coming to all of us soon like a gift. I appreciate you all!

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November 13, 2025
Working Jaguar

This is just a random post! First to say:THANK YOU!

Since my Jaguar Calls for Aid post, I’ve had 8 new members subscribe and 9 people upgrade their memberships. I am so grateful! I can’t wait to send out all the stickers… we’ve still got another week or so before that offer expires. I hope more people jump on it, I love sending mail!

Anyway, I’m re-reading and making notes for Surela 3 because apparently, having finished off Red Honey in draft, I want to get something else moving before the end of the year and I’m excited about getting Surela to the end of her redemption story. Thank you to everyone who’s contributed to the Pelted wiki! I’m using it a lot. (Haven’t seen it? Want to help? Check it out: https://peltedverse.org/wiki/Main_Page)

I kind of want to make a Surela essential oil blend. I wonder what it would consist of? What smells would remind you of her?

I’m also continuing on the game work. I code until I run out of Claude tokens, flip to Grok until I get ...

post photo preview
October 20, 2025
25 Years of Publishing - Jaguar Thoughts

There are a lot of things on my mind lately, and this year particularly because this month I hit a milestone birthday (what I call the decade birthdays!), and it’s been 25 years since my first professional fiction sale. To date, in that 25-year-span, I’ve published 71 books for adults, 3 for children, and 7 coloring books. I feel like this is a great start to a career, particularly given that some people don’t start publishing their first books until they’re closer to my current age!

So I’m satisfied that I’ve created a significant body of work. I’ve got the Peltedverse arc to wrap up, and some other projects I’d like to get back to, but I’m proud of what I’ve accomplished and there are enough finished series in that I don’t feel like I’m sitting on a giant mass of unfinished projects.

Which brings me to my birthday and my reflection on the industry and social trends. Every year since the indie revolution hit has brought some version of doom about discovery and organic reach and ...

December 10, 2025
The Jaguar Reads an AI-Written Book

Over the weekend, I read a book that I’m 95% sure was AI-written. I’ve listened to people talk about how it’s done: you brainstorm characters and a plot with AI, prompt it for an outline, adjust the outline, prompt it to create character and setting guides… attach all that to your project, then tell it to write the first chapter. You adjust the chapter, add it to the project, then tell it to write the second, etc, until you get to the end. Then you tidy the whole thing and publish. The "rapid release" people either love this (because you can release a book in a day or two and do it again immediately) or hate it (because they can't keep up with people using this strategy with unaugmented human brains). But it's clearly a thing that's happening, and few people who do it are admitting it.

Reasons I thought this book was AI:

  • Every chapter ends with a weird wrap-up style: ā€œMain Character had accomplished XY and Z. Tomorrow, he’d have to tackle AB and C. But for today: job well done.ā€ And I do mean every chapter. At first I thought ā€˜maybe the author’s serializing this and needs to remind readers about what just happenedā€ but when it’s doing overviews of what happens in the chapter at the end, it’s weird.

  • All the places give you a ā€œmovie setā€ feeling of being wooden facades. Like… ā€˜there’s a baker. He makes bread.’ Nothing else. Only bread is mentioned. Not even the kind of bread. There’s a weird lack of specificity to everything. The baker always has a ā€˜basket of bread’. Or occasionally, a basket of pastries. (No word on what kind.) Likewise, there is a blacksmith. We know he can make hammers, because the apprentice made one. But that’s it. No idea what else the blacksmith does for the town.

  • Then there’s suddenly spates of specificity. ā€œI have these exotic spices that sound like a list generated for game inventory.ā€ These specific things are never mentioned again.

  • The technobabble sounds like stuff Claude gives me as placeholders. ā€œMana structure efficiency at 45%. Suboptimal but holding.ā€

  • Similarly there are some odd verbal tics that repeat throughout the text, and they are suspiciously clever ones, like analogies that rely on an abstract and a concrete noun: ā€œIt tasted of cinnamon and regret.ā€ ā€œThe tavern smelled of old ale and worry.ā€ Even the title uses this phrasing. Authors can have verbal tics, of course, but I associate a lot of these with AI.

  • The supporting characters do the exact same things, as if they’re programmed NPCs. Celebrating an achievement? ā€˜We go to this exact same tavern, every time.’ Ā Checking up on the main character? ā€œYou need food and rest.ā€ (I can’t count the number of times this character suggested everyone have food and rest, in exactly those words. No variation.)

  • This one is hard to describe, but the characters have believable backstories that suggest depth, but these backstories do not inform how they interact with other characters. The nemesis becomes the protagonist’s friend based on a single interaction, and this backstory, while mentioned in subsequent chapters, causes no friction, for instance. It’s as if every character was created in isolation and the author can’t figure out how to make them combine.

Could this all be the work of an inexperienced author? Sure. But that tells me that we have trained AI to work off story templates that inexperienced authors also rely on. If you have decades of ā€œwrite to marketā€ advice that treat books as widgets with ā€œstory beatsā€ and ā€œcharacter arcsā€ that can be abstracted into formulas, you shouldn’t be surprised when books start to sound alike. They already were, prior to AI, it’s just that AI makes creating them faster.

Did people like the AI-generated book? Well, it has over a hundred reviews and a 4.5 star average rating, and even on Goodreads, it's doing well, so the answer is: ā€œYes, it’s good enough.ā€ Did the author confess to AI-writing it? No. Maybe he didn’t! But my guess is that he did.

Do I care about this? Not really. I didn’t enjoy reading it because it gave me the same feeling social media scrolling does, that I’ve eaten empty calorie food that’s programming my brain to repeat basic and uncreative patterns. But humans have always riffed off bad things to make better things and I can totally see someone using AI to generate a draft like this, and then completely overhauling it into something enjoyable.

I don’t write like this because I’m weird. I am constitutionally incapable of the ā€˜write to market’ formulaic approach (which is why I’m not on a yacht sailing to my property on the Riviera). Even my attempts at romance and litrpg novels veer off into directions that make them too odd (yes, I managed to make both these genres unprofitable). But I’m one of those capital-A artists that indies like to sneer at, and I’m happy that way. I can’t even do that right: I’m an Arteeste who doesn’t care if you’re using AI!

My audience was always going to be the weirdos who want to learn my conlangs and vanish into alien cultures so completely they leave no traces. That's you all! You're awesome.

But yeah, AI-written books. You might have already read one and not realized it. The name of this one, if you want to check it out, is below, and yes I paywalled it because I don't want to bother with drama.

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December 05, 2025
Friday Update: Me, My Robot Army, and Long Career Thoughts

Red Honey has wrapped up! I’m not sure what I’m going to serialize next, but I figured I’d take a breather for the rest of the year since there’s so little of it left. We’ll continue to have Back-in-Time Tuesdays every week, but Fridays will be a hodgepodge of whatever’s on my mind. And what’s on my mind today is the Jokka game, which my Discord crowd has convinced me to just call JOKKA! (I think with exclamation point. With exclamation point, right, you all?)

I think I last seriously wrote about this around my birthday so it’s been almost two months. A lot happens in two months when you’re directing AI to code for you.

The foremost thing I’ve learned is that I am perfectly positioned to take advantage of AI for coding, because I have these things going for me:

  • I used to write technical documentation for software

  • I can do project management

  • I can draw

  • I can write and have written many novels' worth of material for background

  • I have done some light coding work

  • I like gaming and have played many games mindfully, noting what I hate and what I enjoy

But the number one thing that makes this easy for me is:

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November 28, 2025
Red Honey 20 (the end, or the beginning)
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