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Community for science fiction and fantasy author/artist M.C.A. Hogarth.
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November 16, 2021
More Kickstarter Business: Audiobooks

@SheltieMum asked about using Kickstarter to finish off the last of the Amulet Rampant audiobook, and my answer started getting so long (and crunchy!) that I thought I'd make it a general post. It exposes a lot of my thinking about how to assess profitability and risk, which may or may not be helpful.

The short answer: I'm not planning on using Kickstarter to raise the money to finish the PG3 audiobook, because I can't think of a way to do it that would make me money.

This is important because I can no longer do projects 'for the love.' Everything needs to pay me as well as anyone else. And audiobooks are always 'for the love.' I've made a profit off exactly one of them, thanks to the enormous Bookbub that ran on Earthrise... and even then, the audio sales paid off only the cost of that book's production, and part of Book 2. (That was a 17,000-unit sale month, so you can understand the scales required for a return on investment.)

But I ran the numbers, because it's better not to trust your gut when there are numbers are involved.

  • Every finished audio hour costs around $200 that I give directly to the narrator. And that's to sell direct. If I want to sell at retailers it's closer to $375 an hour.
  • After the audiobook is finished, I can HOPE to see one copy of it sell a month. (My average for all 30ish of the audiobooks I have is around 5 copies a month. That's not 5 copies of each title, that's 5 copies in total, despite having 30 titles).

So I make no money on the audiobook after it's at retail, functionally. We still have over half of the book to go, which gives me another 6 to 7 hours to buy... call it, conservatively, if I don't want the 'for sale at retailers' option, about $1250. I'd have to bump it up to $1750 to cover taxes and fees and fulfillment of prizes. So, say a $2000 Kickstarter... which would pay the NARRATOR. Not me. If I wanted to profit at all off it, I'd probably have to double the pricetag, particularly since I won't make almost any money at retail so this is the only profit I'd ever make off the audio edition unless some unicorn fell from the sky.

Now we're up near $4000, just to fund the audio edition of an older book most people already have. This is important because it limits the attractiveness of my prizes. Most readers will have e-editions of a book that's been available for years, and probably also paperbacks. Signed/doodled paperbacks of this book could be purchased on Etsy, so no guarantee those will have enough takers. Since I build my Kickstarters to use a limited number of premium prizes to make the full amount, you can see how not having access to even one of those premium prizes guts my chances of making the goal. With all my typical prizes already reduced in value, that leaves me with only the audio as a new prize, and as you can guess from the sales figures, I don't have a ton of audio 'readers.'

Which is not to say I couldn't try it, but this is the point I go into the historical data. I've run two audio-edition KSes, and both were anemic performers. The Heir audio campaign only made $1864 (which meant that I had to pay the remaining price tag on the narration... we didn't hit the stretch goals that would have paid for all of it). And the Vow and Wings audio, which was a combined KS, only made $2570. Waaaay under the amount I needed to get both narrations paid in full. Just as with the first, I paid out of pocket to finish them off.

It's possible that these did poorly because they were for my fantasy series, but the PG series doesn't sell much better in e-edition than that fantasy series. So while two Kickstarters don't provide a lot of data, if I combine it with my analysis of my audio sales at retailers, I conclude that audio editions aren't compelling to my current audience... neither as products, nor as Kickstarters.

If I had the budget for vanity projects, I'd commission the remaining hours of Amulet Rampant in a heartbeat, out of pocket... I had been, in fact, since the donations so far haven't covered the price tag for the half of the book we've finished. If I could afford to do for-fun projects, I'd see it done. But for the foreseeable future every single thing I do has to have a good chance of making a profit, and projects that I know won't, I can't greenlight. :/

We could buy lottery tickets? I'd totally do it if I won the lottery! And if you gave me some of your lottery money, I'd plow it into all the audio you could request.šŸ™‚

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October 27, 2021
Cursive Practice Video, to Relax

Or at least, I intend it to be relaxing. Hopefully it delivers.
4:22 minutes

Materials:

00:04:27
Overview of the First Oil Paint Experiment

In which I talk about the paper, the paint, and the experience of oils versus gouache. Fun stuff, will do more.

Thank you Locals supporters! Your contribution to my art war chest here is what's powering these experiments and videos. For now I'm keeping them public but I may start doing some subscriber-only videos if you all are interested.šŸ’–

00:03:35
Video Review: Oil Painting Papers

My initial review on receipt of the three oil paper products I ordered: the Canson pad, the Rembrandt block, and the Arches single sheets.

00:01:54
November 09, 2021
Alysha Misc

Thanks for your comments yesterday on the business post... all very provocative, in a good way. I'll try to respond to all of them today.

Some Alysha misc now, since I'm gearing up for the results of the Kickstarter!

Petrov is giving away coupon codes for every book in the Alysha series (and has some leftover coupons for Marda and the business book). You can pick those up here (and please do! The books are bought already, someone should use them!) https://twitter.com/PetrovNeutrino/status/1457344535843987461

Our own @JudasComplex sent along a sample of the Faith in the Service audiobook, which I've attached for your delight! I... haven't had a chance to listen to it. Don't ask me about my past week and a half or so. Putting it here will guarantee I get to it.

After hearing the amused comments during the livestream, I went ahead and added all the ship type illustrations I have inked from the 90s to the wiki. Glory in the rampant adorableness of their anthropomorphic stylings! See those ...

Alysha Misc
The Jaguar's Heart 7: We Are Not a Monolith

A little comedy today, at least in the link. Transcript follows.


Hi, all. Welcome to this episode of The Jaguar’s Heart.

A while back I was introduced to a comedy sketch about Cuban coffee by a Mexican comedian, Gabriel Iglesias. ( The sketch begins with him greeting all his fellow Latinos and then backing up to say ā€˜but we’re all different, aren’t we’ which is a segue into a demonstration of how different Hispanics speak Spanish.

It is hilarious. First, because I am a Spanish speaker and a linguistics hobbyist, and his portrayal of various accents resonated with my experiences in trying to make sense of them myself… Not always easy, since from culture to culture, slang and accent are often totally different (and sometimes grammar! Spaniards use a grammatical construct that has died out in many other Spanish-speaking countries, the plural ā€œyou.ā€)

I also loved it because the Cuban coffee part is real. I grew up with Cubans. I know how we are....

The Jaguar's Heart 7: We Are Not a Monolith
The Jaguar's Heart 6: Hatespeech

One of the most common things I hear (and say) right now is "the asymmetry is the story." Here's one about how none of us are innocent of the sins we hate in others.


Hi, all. Welcome to this week’s episode of The Jaguar’s Heart.

It’s been weeks since the Baen’s Bar incident and I’m still thinking about it... because the longer I do, the more I feel, overwhelmingly, that it’s obvious that the problem is deeper than ā€œthis forum was saying stuff that offended us.ā€ We have to back up to the glaring fact that people on opposite sides no longer consider each other human. Nothing I say will matter because the people disagreeing with me don’t think I’m human. They have denied my humanity; they have not bothered to listen to my beliefs, or have fake-listened to them in that way that people do when they’re so ready to prove you wrong that they’re only using your speech to provide talking points for their own ideas.

We have forgotten how to listen.

Increasingly, we have also ...

The Jaguar's Heart 6: Hatespeech
September 02, 2026
KH5 Draft is DONE!

https://mcahogarth.org/gallery/image/145-2026-08-ThirukediWithNakked

...so the Wednesday Share today is from the most recent sketchbook, of the time period the book is set in.

And that's all I got because this book took me 2 years to write (if you don't count all the time I spent messing around with ideas for it!) and I am so wrecked. I'm not even going to look at it for another month before starting edits. My projected publication date for this one will be October/November.

I am going to flop. -_-

If you're on the discord, I might do balance cards for people this week, so stop by if you want one!

Oh, and if you've read Counters of Stars and enjoyed it, can you leave a review for it on the store? I would really really appreciate it! No, seriously, the tank is so empty. Hearing 'This was great' will help. 🧔

September 01, 2026
Back in Time Tuesday: Ragna, Contemplative

I found the sketch for this piece while scanning art for the gallery and was reminded how much I liked this piece of Ragna, from Flight of the Godkin Griffin. It was one of the few pieces where I feel like I really nailed the concept of negative space, and made the white around the figure work with her instead of feeling conspicuously empty, as if I couldn't figure out what to put behind her.

This is also one of those pieces where I can talk about the fugitive nature of physical artwork, because not long after I painted it, the original was ruined! I was looking forward to selling it to a very excited buyer when I pulled it out and discovered that some kind of ink had bled all over it.

I still have it, so here's the damage:

I don't even know what caused it! But I was crushed when I discovered it, and unlike a lot of cases where I had a look at damage and thought "I can work with this", this time it just ruined the work for me completely.

Looking at it now after twenty years (!), I think I ...

Catching Up with Jaguarbrain

https://mcahogarth.org/gallery/image/145-2026-17-CurrentProjectsOnMyMind

Thought I'd write a quick update about where I am in all the things! So many things. My brain hurts -_-

First, Kherishdar 5's draft will be done this week. I only have two scenes to go! That's right, Tsevet's story, which has been eating at me for over two years and been blocking every other story is nearly done. But this book, my friends. It's so crazy that unlike a lot of my others I'm going to put it down for a month and not look at it at all before I attempt revisions. That puts my projected publication of it and Conversations 3 at October/November. I'm contemplating a Kickstarter for it, depending on my energy level.

I promised myself that when I finish that book this week, I'm not going to immediately start a new deep-thinky project. So my next thing will be the Tea Dragon vs Coffee Dragon sticker Kickstarter! I've inked those two and I'm going to color them and order them and the other items I want for that ...

Nearing 6000 Images!
Gallery Update, August

I have been hard at work on the gallery and it’s time, thus, for an update! And I’m going to do it in stats because everyone loves numbers.

Overall:

  • 56% of the large format books are done

  • 5805 images in the gallery

  • 1897 (33%) have my commentary
    169 are finished pieces!

When I say ā€œlarge formatā€, I mean the numbered sketchbooks that are 9x12 or larger. This total doesn’t count the mini-sketchbooks, high school sketchbooks, the remaining conlang notebooks (about 72 more books) or any of the loose artwork. But I figure I’ll jump those bridges when I get to them.

Now, some fun stats:

Top Characters So Far:

  • Me (!) – 267

  • Alysha – 191

  • Zafiil – 104

  • Vasiht’h – 99

  • Distant Song – 83

This probably reflects which books I’ve done so far more than popularity; I’ve done the ā€œbackā€ of the stack and the beginning of the stack but we’re missing large swathes of the middle. I’m curious to see how the character ratios change then… I’m guessing Alysha will remain popular but other characters will start pulling ahead.

Top settings (unsurprisingly):

  • Peltedverse: 1821

  • After this, Kherishdar and Jokka are tied if you count the language work for both.

Surprisingly, 168 pictures from World of Warcraft! So if you’re a gamer, you might want to hit that tag. Fun dark horse: Coracle, with 47 images uploaded so far. Only one book for Coracle, and yet!

Related: Spoiler images, at 53 uploads, comprise .9% of the total in the database right now. This is a good time to mention that when you create an account, all the warning tags are flagged by default so you don’t see those images; you have to manually uncheck them to see spoilers, questionable images, etc. I am here to protect you from accidental book trauma!

  • 194 titles say some form of ā€˜Probably’, ā€˜Maybe,’ or ā€˜I guess’

…which reflects that a lot of these books are decades old and my paper sieve memory does not resurrect my thought process at the time, especially with really loose sketches. Which brings me to:

Notes versus Sketches (and other developmental work):

  • Drawings: 93%

  • Notes: 1.5%

  • Language Notes: 3.8%

  • Maps, Floor plans, and Schematics: 72 images

Notes can be anything from timelines to worldbuilding scribbles to poetry to outlines! More of this resides in the mini-sketchbooks than the larger ones, but it’s fun to see the data I felt I needed a bigger page to explore. Also, it’s fun to see how much time I spend on maps and schematics. If you were ever curious about what items look like, or wanted to ā€œwalk throughā€ a floor plan of some place I’ve written about more than once, you can definitely hit the database for that. (So can I! Very important!)

Finally, a ridiculous statistic:

  • 99 pages are sketches of horses

  • Absolute failures (10)

  • Sketches I liked (5)

  • Neutral: 84

I will continue drawing horses until morale improves. Someone else’s, because apparently I am almost never happy with my horse drawings.

When I sit back and think about the fact that I’m about halfway through archiving my art and it’s nearly 6000 images already… how… how many single people have 6000 useful images online in one place? What I’m doing is wild if I look at it too closely. So I don’t, I’m just gonna keep going. XD

Go make an account and have fun browsing!

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Welcome Back, to the Stardancer Gallery

I have a gallery again.

It would be so easy to say ā€˜I can’t tell you what that means to me’ but part of my thing is that I do tell you what things mean to me, all the time, so I’m going to try.

1.png?token-hash=nrdoS5Y9_iiERRaTSKIzbGY-dtyGgI1XVmNbDQ3zMz0%3D&token-time=1784764800
mcahogarth.org

Let me start by telling you about the original Stardancer gallery, which many of you remember and an even larger number of you weren’t around for. Because in an era before big sites like DeviantArt, when personal websites were still linked by webrings and coded by hand, I had a website that used a database to show visitors not only the latest thing I’d uploaded, but the comments left by dozens of people on that offering.

It’s so hard to explain how crazy that was. There were no Wordpress packages, no visual editors, no gallery plugins. There was no user validation by Google or Apple, no social media, no expectation of interaction or community. Everything had to be coded by hand and installed by someone who wasn’t afraid of a UNIX command line. And from 1999 until mid-2012, the Stardancer gallery served, on average, 5 pieces of art a week, with over 175,000 words of commentary from me, for thirteen years, and those pieces accrued between 5 to 40 comments from visitors. When it finally went down, there were 2906 distinct pieces of art in the database, and of those 253 had multiple versions—I uploaded them as I worked on them with commentary on each stage. Some of those pieces had 9-10+ stages where you could watch me wrestling with them (complete with titles like ā€œOMG Ugly Stageā€ and ā€œneeds a backgroundā€).

For context, 175,000 words is probably about 700 tightly-packed paperback pages. That’s how much commentary I wrote. And that’s not including 1993 keywords and 60 projects I was tagging everything with.

I wanted that gallery so I could share my art with all of you. But it was also functioning as an organizational layer for me. When I was trying to remember a story, a character name, a forgotten piece of art I wanted to finish, I would search my own gallery. It was my backup brain, and my sketchbook index, and it kept me focused. It even had basic project management tools, since each of those 60 projects had a status: complete, in progress, ongoing, on hold, trunked.

The sunsetting of the original site was inevitable. You can’t run software with visions of enterprise-level functionality on a friend’s personal computer. But I was in the very unusual position of having started out with a system custom-built for my idiosyncrasies, and nothing on the market was good enough. I kept poking and not loving any of my choices. Host all my artwork on some aggregate gallery site or shoehorn it into a cookie-cutter Content Management System? No thank you. So I never replaced Stardancer, and for fourteen years, I’ve been running without that second-brain infrastructure.

And now, I have it again.

Now I can think ā€˜what was that thing I said about that one character in that one sketchbook?’ and search and find it. I can mutter, ā€œWhere is all the Ai-Naidari language workā€ and pull up the notebook. I can think ā€˜Didn’t I want to finish that picture of the dala fox? What sketchbook is that in?’ and I know.

I know!

And unlike the first gallery, this one can have everything in every sketchbook. Because I streamlined the parts I hate (editing, watermarking, uploading, making thumbnails, importing into the database) and left myself only the parts I enjoy (writing comments and tagging). And while some of the original Stardancer’s features aren’t online yet, like multiple versions of the same image, they’re designed and in the queue… and this version can have cool new features, like user favorites, and requests from users who love something and want me to finish it.

I’m so forgetful. I keep trying to explain to people how much of a cheesecloth my brain is with just about everything. Without rigorous documentation, lists, and notebooks, I would be completely useless. Art is one of those places I document my thoughts and keep myself pointed in the right direction. The fourteen years I didn’t have a gallery are literally gone in my brain, artistically. I have to dig up the physical books and thumb through them to remember anything about them. So I think you can imagine my relief that this is now available… not just for you to enjoy. But for my sake, to keep myself from vanishing because I am no longer observing myself.

Right now the new gallery has 2644 images across the 42 sketchbooks (and one unfinished language notebook) I’ve scanned and uploaded… of the nearly 200 I have. I’m only just getting started. I am crazy excited, I can’t even tell you.

I have a gallery again.

I have a gallery again!

1.png?token-hash=OFM2le6FWSQrplCYRdqaQS9LfErLYuCE_NXNeyl-5I0%3D&token-time=1784764800
mcahogarth.org

Anyway, this is the part where I talk about how you can enjoy the gallery:

Every subscription and purchase helps keep the gallery open and supports our free users, so thank you so much for chipping in!

What can I say? Welcome home, my friends. Welcome back!

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Early Access is Now Live! Come Join Us on Ke Bakil!
Make your own Jokka clan and watch it thrive!

Good news, patrons! The beta for the JOKKA! game is now open! You, as paying patrons, now have early access!

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